The relevance of cultures in the performance of the organizations has been always an discussion topic towards the academics, and position of whether or not the company has to take into account the importance of this factor has been a headache in several managers and CEOs.
The decision making process in managers has been influenced by internal factors as resources, manager’s personality, strategy, and external factors as markets, technology and CULTURE. But the division between these two is porous and makes the influence more complex.
Taking into account the culture, it gives to the manager invaluable instruments in his/her work of interpreting and predicting the behavior of the workforce, and this is why this issue is so important to study it. The culture involves three main statements:
-Culture is one group.
-Culture is learned.
-Culture includes values, beliefs and religion
These statements show why the culture influences in how the workforce responds to the structures and systems planned and implemented by management. This management is called Cross-cultural management and is important in the international management because the knowledge about cultures can prevent failures and bring harmony to the international company’s work environment. And, in order to have a successful Cross-cultural management, the skills, diversity and creative have to be fundamental factors to be aware.
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