jueves, 10 de marzo de 2011

Be careful: What you have is a TREASURE!


Based on the resource-based view (RBV) we would make a development of the resources and capabilities assessment to take advantage of the strategic value that these have to the company.

In literature, the company’s resources have a very interesting topic and many academics have reached to the conclusion that the resources are one of the most import ant factors that determines the success of failure in the organization activities. But, also other factor that plays an important role in the organizational performance, this factor is intangible, collective, complex and dynamic, different from the resources which are tangibles, independent, simples and static. These intangible factors are the capabilities that a company has. In order to take a real advantage of these factors, resources and capabilities, they have to fill a certain of characteristics that make them strategic, these are: Inimitability, Value, Apropriability, Durability, Insubstitutability and Non-transferability.

Taking into account the capabilities, one of the most useful intangible factors is the intellectual capital which as Teece said the economic wealth comes from knowledge assets and its useful application, and that’s why the intellectual capital is important. To avoid problem s involved in its identification, measurement and strategic assessment, we have that this type of capital is divided in human, technological, organizational, business and social capital, and is the organizational one that is more involved in the company’s performance. This capital include the combination of organization culture, structure and organizational learning, and these characteristics determine the well execution of the organizational capital when they are difficult to imitate and transfer, which bring competitive advantage to the company.

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